Everyone flock to Adelaide! The AIR Awards are back for 2017, along with a new music industry conference
The Australian Independent Record Labels Association (AIR) have announced the annual AIR Awards will be held in Adelaide for the next three years. The Independent Music Awards have historically recognised independent artists like Flume, Courtney Barnett, Chet Faker, Gurrumul,The Jezabels and Sheppard. Past events have previously been held in Melbourne, and sponsored by Carlton Dry and Jägermeister, and the awards were very much missed from Australia's music calendar last year. But thanks to the South Australian Government’s newly established Live Music Events Fund, the annual AIR Awards are back in Adelaide until 2019.
This will be the 11th Annual AIR Awards ceremony and will take place at the Queen's Theatre on 27 July featuring thirteen award categories. Afterwards, attendees will be offered a selection of after-party choices grouped by music genres in six different venues across the city.
But if that wasn't enough to entice you down to Adelaide, this year the AIR Awards will also coincide with a brand new two-day music industry conference. Featuring panels and workshops as well as presentations from industry leaders, successful Australian Independent musicians and businesses, the conference is set to be an industry highlight.
July will be a busy month for Adelaide, which is a UNESCO City of Music and part of the Creative Cities Network. The AIR Awards headline the Umbrella: Winter City Sounds festival, and you can also catch The Adelaide Winter Reds Festival as well as the Adelaide Beer and BBQ Festival. (Read our interview with Rin McArdle who told Music Love that she thinks the best music in Australia is coming out of Adelaide right now).
Maria Amato is the head of AIR (read our interview with Maria here) and told Music Love, "AIR is thrilled to be holding the AIR Awards and inaugural two day conference in the UNESCO designated city of music for the next three years. We are especially grateful to the South Australian Government for their support, a government who understands how valuable and important the Arts and Creative Industries are to the Australian economy."
For more information about AIR and the AIR Awards and conference, head to air.org.au